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Electrified Trailblazer: The Toyota Prius Celebrates 25 Years in the U.S.
PLANO, Texas (June 16, 2025) – When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid vehicles. It set the stage for the electrification movement, captivating environmentally conscious drivers with its innovative spirit. Fast forward 25 years, and the 2026 Toyota Prius has evolved into a striking embodiment of sportiness and aggression. With its bold, aerodynamic design, it not only turns heads but also continues to have exceptional fuel efficiency, proving that it remains firmly rooted in its pioneering legacy while embracing the future of driving.
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Toyota Prius Plug-in Hybrid Gets Edgier with New Nightshade Edition
PLANO, Texas (June 16, 2025) – For 2026, Toyota is introducing the Prius Plug-in Hybrid Nightshade Edition – a bold new chapter in the Prius lineup that fuses sleek sophistication with an unmistakable edge. Built off the XSE grade, the Nightshade Edition elevates the iconic design with an array of captivating black accents that enhance the already stunning profile. From the sleek black badging and door sills to the stylish door handles and bumper trim, every detail has been meticulously crafted to create a cohesive and aggressive look.
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Toyota Indiana Celebrates
1-Millionth Hybrid
PRINCETON, Ind. (June 12, 2025) – Hailing from the heartland of the U.S., Toyota Indiana celebrates a significant milestone as the 1-millionth hybrid vehicle rolled off the line at the Princeton plant. With the flash of its lights, and honk of its horn, a cool Wind Chill Pearl 2025 Toyota Sienna Platinum rolled off the line.
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Toyota Gears Up for an Epic Summer as Official Sponsor of the
2025 Concacaf Gold Cup
PLANO, TEXAS (June 12, 2025) – Soccer fans get ready for a thrilling summer as they cheer on their favorite teams battling for the champion title in the electrifying 2025 Concacaf Gold Cup. Toyota proudly returns as the tournament’s official automotive sponsor, showcasing the power and enduring nature of the Tundra, Tacoma and 4Runner, while celebrating the indomitable spirit of soccer enthusiasts.
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A Natural Beauty: Toyota Tennessee Celebrates New State Park
JACKSON, Tenn. (June 11, 2025) – Kids and conservation are the center of a new, $150,000 donation on behalf of Toyota Tennessee. Today, Toyota, the National Environmental Education Foundation (NEEF) and other community partners kicked off a three-year, $150,000 grant […]
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Toyota’s Collaborative Safety Research Center Completes Milestone 100th Project
ANN ARBOR, Mich. (June 3, 2025) – Toyota’s Collaborative Safety Research Center (CSRC) announced today the completion of its 100th research project, a collaboration with the Massachusetts Institute of Technology (MIT) AgeLab. The project characterized non-driving related tasks during highway driving, with and without driver assistance technologies. At a media event today in Michigan, the teams presented some of their discoveries and detailed the long-time research engagement between the two organizations. These also included CSRC and MIT AgeLab analysis of communication between vehicle drivers and pedestrians, which can help avoid potential collisions.
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